The 12 Habits of Highly Effective Websites
Copyright © 2008 Liam Scanlan

Contents

Preface
Introduction
Visibility
The Google Golden Triangle
The Meaning of Google Page Rank
Rank, not score
Page, not website
Not Rocket Science
"On-Page" and "Off-Page" Influences
"inorganic" and "Organic" Search Results
Your Website Today
Determine how visible your website is
What is your Current Google PageRank
PageRank + Keywords = Search Result Position
Does your business live in a Blue Ocean?
High PageRank + poor Keywords = Invisible
The 12 Habits

1. Page Title ♦♦♦

2. Description ♦♦

3. Headers ♦

4. Bold Font ♦

5. Alternate Text and Image Names ♦

6. Keywords in the URL ♦♦

7. Relevant Content ♦♦♦♦

8. Rapidly Changing Content ♦♦♦

9. Site Traffic ♦♦

10. Inbound Links ♦♦♦♦♦

11. Outbound Links ♦

12. Time ♦

A little more light reading
A Simple Example
Objects in the Mirror are Closer than they Appear
Track your Progress
How far are you from your lead generation goals?
"Our PageRank needs a little lift. What do we do?"
All you need is a two point lead
Examples
Business Intelligent Solution Vendors
Financial Services Industry
What to Expect
Conclusions
HTML Primer
Product Category Primer
None so Blind
About the Author